Two new reports from the World Association of Newspapers and News Publishers (WAN-IFRA) provide an in-depth examination of digital media opportunities for income and audience growth, at a time when newspaper companies are looking to build their on-line revenues faster, and in more ways, than ever before.

"World Digital Media Trends";, and "Winning Mobile Strategies";, from WAN-IFRA's Shaping the Future of the Newspaper project, are companion volumes that provide publishers with new insights into the growth and value of digital platforms.

The annual World Digital Media Trends includes data from 54 research partners that maps out the world's media and advertising landscapes, media usage trends on different platforms, and their impact on the newspaper industry. "As technology accelerates change, publishers today are tasked with making good decisions quickly, and this report aims to better inform those decisions,"; said Martha Stone, Director of the SFN project.

Full details of the report can be found at www.wan-press.org/worlddigitalmedia....

"Winning Mobile Strategies,"; provides case studies of how newspaper companies are making money from mobile today, and examines the new opportunities that are rapidly emerging.

As mobile telephones evolve into hand-held computers, newspaper companies are well placed to exploit the growing opportunities provided by mobile online access - which could prove to be a more effective way to reach news consumers than through traditional websites, the report says.

"Although each market around the world has its own variables, they all have one thing in common: each day, the number of people who cannot live without their mobile goes up,"; says the report.

"Winning Mobile Strategies"; is available exclusively to members of WAN-IFRA, which was created in July by the merger of the World Association of Newspapers and IFRA, the newspaper research and technology organisation. Members can download the report, and other members-only Strategy Reports on a variety of subjects, using their existing WAN and IFRA access codes, from www.futureofthenewspaper.com.

Executive summaries of the reports are available to members and non-members alike and can be found here.

WAN-IFRA is a leading provider of industry research and analysis. Its SFN project identifies, analyses and publicises all important breakthroughs and opportunities that can benefit newspapers all over the world. SFN provides WAN-IFRA members with Strategy Reports on these developments, a library of case studies and business ideas, and a wealth of other vital information for all those who need to follow press industry trends.

For information on membership in WAN-IFRA, please contact Membership Development Manager Birke Becker at birke.becker@wan-ifra.org.

WAN conducts the SFN project with support from four international partners -- manroland, a leading company for newspaper production systems; Telenor, the leading Norwegian telecommunications, IT and media group; Atex, the leading supplier of solutions and services for advertising, content management, circulation and online applications; and Nörske Skog, the Norway-based global paper producer.

WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world's newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.

Inquiries to: Larry Kilman, Director of Communications and Public Affairs, WAN-IFRA, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: larry.kilman@wan-ifra.org.