In August 2018, WAN-IFRA's World Printers Forum published a special report on 'The sustainability of newspapers' in partnership with Two Sides, an international organisation that promotes the sustainability of the graphic communications supply chain.

The report looked at the sustainability attributes of key raw material for printed newspaper and compared it with that of the sustainability of online delivery of news and that of other related industry. The effort was to counter misconception about the sustainability of printed newspapers and magazines and the belief that buying newspapers and magazines leads to deforestation.

In continuation of this effort and to take forward this message to newspaper readers and advertisers, WAN-IFRA and Two Sides is releasing set of the advertisements for India region promoting sustainability of newspaper as discussed in the report. 

We encourage WAN-IFRA members and other publishers in the region to publish these advertisements in their newspaper freely. We believe this will help the growth of the newspaper industry and the sustainable future. 

For more information about the Love Paper campaign, or to request additional adverts, please write to lovepaper@twosides.info

Please write to infoindia@wan-ifra.org for other general clarifications.